Your website marketing depends on a high volume of quality traffic to your site

How Does Website/Internet Marketing Work?
More than 55 % of all Internet purchases begin with a search engine, and 93 % of these consumers do not look past the first two pages of search engine results. You can have a great looking website, but it's not effective unless potential customers can find you.
The central principle of Internet marketing is to attract viewers; everything else builds around this. Attracting customers involves search engine optimization and other sites linking to your site.
Search engines respond to content. They list your site if it contains the keyword(s) they're looking for. Then your headline is the make-or-break key. It must grab customers and search engine attention and identify the key features and benefits of your products/services.
Links are under-appreciated and amazingly important, almost eight times more important than search engine submissions in directing traffic to your site, according to a December 2003 survey by Stat Market. Not only do links drive customers to your site, the more active your site because of its traffic, the higher ranking it will receive from search engines. Link exchanges are an essential feature of effective Internet marketing. It drives your ranking up.
The Basic Internet Marketing Strategy
1. A search-engine friendly website: A readable site that's dense with the keywords vital to your customers throughout its content and especially in the headline. Since the headline is key, you must write, rewrite, and test it many times. We'll help you develop an exciting and effective headline.
2. An easy-to-use website: A website designed so that it's easy to buy your products/services. Each step must be laid out simply and clearly. Other requirements are keeping images and pages small for fast download, and providing easy and intuitive navigation.
3. Search engine submissions
4. Link exchanges
We provide complete Internet marketing services. Please visit our sections on Search Engine Optimization and Link Exchanges.

Questions? Call or email today at 530.292.9500 or design@masauehara.com.